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Women-Owned Businesses in Numbers

Since its opening, Shop a Small Business and the Womens' Council of Entrepreneurs have dedicated their time and efforts to promote and support women-led small businesses and female entrepreneurs.

There has been an incredible push to support women-owned businesses by the government and non-governmental institutions and businesses. We applaud and support these efforts.


business women walking

Check some recent statistics on women-led and owned businesses from Zen Business, and visit the Resources page for female entrepreneurs to check a compilation of great resources: everything from government and corporate grants to organizations that work and support women in business.

Women-owned businesses with an active payroll are a distinct minority, with around 19.9% (1.1 million) of the nation’s businesses owned by women, according to the United States Census Bureau. The majority (52%) of these had 1 to 4 employees, and 13.4% had no employees. Only 8% had 20 or more employees.

The total number of women-owned businesses has grown from approximately 4.6% in 1972 to 42% in 2019.

Women of color, which includes Black, Asian, Latina, Native American, and Pacific Islander women, accounted for around 50% of all women-owned businesses but generated a quarter of the revenue.

  • Average business revenue for all women: $142,900

  • Average business revenue for women of color: $65,800

  • Average business revenue for non-minority women: $218,800

These are significantly lower than the revenues generated by all businesses. Part of the issue is that 50% of all women-owned businesses are concentrated in three major categories:

  • Other services (nail salons, hair salons, and pet care): 22%

  • Health care and social assistance (child daycare and home healthcare services): 15%

  • Professional, scientific, and technical services (lawyers, bookkeepers, architects, public relations, and consultants): 13%

These tend to be lower-earning on average than other business categories, and a lot of these businesses are run part-time. As a result, their earning potential is similarly lower.

It’s also worth remembering that these numbers are likely to have been heavily affected by the COVID-19 pandemic.

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