Updated: Apr 28, 2021
Keeping a small business afloat during this Pandemic had been a struggle for many small business owners. And in small businesses, as well as in the medium size, the first budget line to cut is marketing. But surely there are some steps that may help your business not only to stay afloat but also grow your business. So how can you promote your local small business online without spending money?
Google My Business.
Have you googled your business lately? When was the last time you did it? Make sure that your business is listed on Google, no matter how big or small it is. It doesn’t matter even if you don’t have a website. Also, keep your Google My Business page updated: add events, add photos and always respond to your reviews.
Growing your social media audience organically might be a challenge for a small business, but keeping it up to date, sharing valuable information with your readers, responding to reviews and comments should be your daily routine. And when you are ready to grow your audience, get in touch with the professionals, your local digital marketing agencies, for exclusive creations and strategic placement of your ads.
3. Monitor Local groups on Facebook and NextDoor App.
For a small local business, it is a wonderful way to promote on Local groups and NextDoor social channels. You have an opportunity to be in front of your target audience, and if you follow rules, you would have a chance to market to them for free. There are multiple Facebook Groups in The Woodlands area for women in business, check this Women’s Council of Entrepreneurs Group, for example, and join it!
4. Claim and add your business to the directories. Pay attention to local business directories!
Do not ignore Yelp and Yelp reviews. The business score does affect the way potential customers approach your business. Make sure you address issues and reviews and respond no matter what. And pay close attention to the Local Directories, like Shop A Small Business. They have a great potential for the exposure of your business to the right audience ready to support local.
5. Combine paid and free marketing.
Be creative, set achievable goals, monitor your customers, find ways to spread the word about your business to your target audience. You may also consider volunteering with a group of same-minded women-entrepreneurs, making relationships and connections. Sometimes a combination of a small marketing budget, smart planning, and organic outreach goes a long way!