Updated: May 28, 2021
The most important tool for local business owners is to get their Google My Business Listing in order.
Google My Business plays a major role in searches that include “near me” phrase, in many instances correctly set up and updated Google My Business page helps you to rank higher in Google Maps and organic Google search. Pay attention to keywords in your GMB listing, make sure information you provide is accurate, answer to the review and questions, update photo and video galleries with the photos you want to show. This step-by-step guide from Search Engine Journal explains how to set up and enhance Google My Business listing specifically for local small businesses.
We applaud Google’s decision to take steps towards equality and representation of women in business. On the topic of female small business owners in America, you can also read our blog “Ways to Support Women in Business”. The important change Google is making – it is now easier to find women-owned businesses near you. And if you are a women-owned or black-owned business, make sure you have claimed and optimized your Google listing.
As Search Engine Journal points out:
“Newer features to GMB allow black-owned and women-led businesses to be highlighted on their profile.
These also allow for other features like outdoor seating and the like.
If the business is healthcare-related, additional attributes may be available including:
· Inform customers whether your business offers online care.
· Provide customers with a direct method to schedule and receive online care.
· Edit your gender information.”
Remember, Google My Business is a helpful tool, but it does not replace a website. Your digital representation ideally should include search optimized and mobile-friendly website, Google My Business listing, multiple active social media channels, and some form of marketing automation system where you can capture prospects and successfully move them through the marketing funnel.