With a rapid change in social media, the growth of users of new channels, changes of narratives in familiar and most popular for small businesses channels like Facebook and Instagram, the way social media operates and is managed changes drastically as well.
If you are in the social media marketing business, that’s not news for you. You are already familiar with social media automation and its’ significance. If you are a small business owner wearing multiple hats and managing your social media on your own, automation of your workflow might sound like building a rocket, but potentially could be a real game-changer for you.
So today we will talk about the best social media automation softwares on the market that can help you save time, streamline your message, increase brand awareness for your small business and overall make this process more efficient. But first, let’s start with the terminology. Social media automation is a process when you use software or tool to accomplish a task by streamlining your messaging across multiple social media platforms at the same time.
Buffer Offers a free option for 1 user, where you can connect 3 accounts. A great option for first-time users of social media automation! Also comes with comprehensive analytics of your business’ performance.
Hootsuite Try it for 1 month free, Share and schedule your posts across six social media channels. Has an option to engage with the public, monitor competitors, advertise and analyze your progress.
SocialPilotPraises to be the most cost-effective social media marketing tool. Offers 14-day trial with plans varying from $25 for one user to $130 for 10 users and over 70 accounts.
Facebook Pages Manager and Facebook Creative Hubspot No surprise here, this app helps you manage your Facebook and Instagram pages effectively. You can get insights on traffic, clicks, and views from its main menu. In Creative Hubspot you can easily create and check how your ads are looking in multiple placements.
Related Automation Systems that incorporate social media, but include other technologies that help you manage your business.
Workflow Workflows combine a bunch of steps across apps into a single tap. Collect workflows like these to save time and effort every day. An incredible concept for a busy entrepreneur to track and manage workflow on a device.
IFTTT IFTTT, which is short for If This Then That, is the easiest way to do more with hundreds of the apps and devices you love, including Twitter, Dropbox, Evernote, iRobot, Fitbit, Amazon Alexa, and Google Assistant.