How to Grow Your Business and Your Clients
In the fast-paced business environment, easy low-cost and no-cost ways to grow your business and your clients can be overlooked. Check out these simple tricks and ways to obtain new clients and retain happy existing clients.
1. Research and know your client.
Spend extra time to research the interests, affiliations, and demographics of your primary target audience and existing clients. The only way you become successful is if you know and can relate to your client. Keep in mind that your perception of the ideal target audience of your business might not be an actual target audience. After the research of your audience – create 1-3 main Audience Personas, give them a name and characteristics. And then start working on your messaging: online and offline.
For tips to research your audience, check Facebook Audience Insight, for in-depth Marketing Audience and Competitive Analysis, check local Digital Marketing Agencies. And for Tips on Finding Your Ideal Client check The Women Council of Entrepreneurs’ Speaker’s Blog.
2. Show Your Professionalism
Step 1 - Make sure that you are representing the best of your profession. Every phone call, every email must be top-notch. Do not make assumptions about the customers coming through your doors or calling your phone: be patient, be customer-oriented and handle your job like a real pro you are.
Step 2 - Show the world that you are a leader in your industry! Book a speaking engagement for a local event, reach out to be a guest blogger, inquire about being on a podcast, or do an Instagram takeover with another local business owner! Check with The Women Council of Entrepreneurs for speaker or blogging opportunities.
3. Ask for Referrals and Comments
If you have a website – make sure you incorporate the “review” or “comment” section on your Home page and share a recent raving review about your business. Do not be shy to ask your current customers to review your business on social media or Google. You can even incentivize your clients to give you a review by offering a small gift or discount for the next purchase. Make sure to reply and respond in the calm and your most business professional manner to all the reviews: good and especially bad. Consider automated email services if you own an online shop, and send automated emails to rate and review your products. For extra services and assistance with digital marketing needs, make sure to ask local digital marketing gurus.
Pro Tip: Do not ask to review your business on Yelp. This platform is very strict and may punish your business for influenced review. However, organic Yelp reviews are very helpful in improving your online status.
4. Networking and Collaboration with Local Small Business Owners
The Pandemic opened a lot of doors for true online networking opportunities. Use them to get recognition among the local small business community virtually. Use open resources like Facebook Groups, Linked In, and local Chamber events. If you feel safe enough – start participating in local business networking events in person. Getting to know more people will give you one more opportunity to get recognition of your brand, as well as meet incredible active and successful business people in your city. Consider short and long-term collaborative projects together: fellow small business owners are more likely to refer a local business they trust and know to their clients. It is always a win-win situation.
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