Facebook is not just a social network anymore, it’s more like a concept, living and developing organism. For an owner of a small business it is paramount to know how to use this powerful tool effectively.
So if you are a small business owner or entrepreneur, or non-profit organization, or an influencer, don’t think that Facebook is no longer relevant. After all, it has 1.56 billion daily active users. To put it in perspective - it’s 5 times the US population, and the number of Facebook users is still climbing.
A Facebook Page is a public presence similar to a personal profile but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.
If you have not seen or read it yet, we highly recommend you dive deep into this long article about Facebook Marketing prepared by the best specialists in Digital Marketing in the US - HubSpot.
If you are starting your business and have only been a Facebook user on an individual level, you will learn how to set up a Facebook Business Page. In the process of promoting your small business, you inevitably face the challenge of getting Facebook likes. Don’t get discouraged, just save this article on your desktop, email it to yourself or add it to “Bookmarks”. As a business owner, you will also need to understand the most effective ways to achieve your goals through social media like Facebook and Instagram, so you will learn how to create and implement Marketing Strategy, and also how to effectively advertise on Facebook.
One important point is that Facebook helps your small business create an authentic representation, gives you an opportunity to engage and be authentic with your audience. It allows your business to directly connect and communicate with the most valuable asset for your business - your customers.
If at any point of your entrepreneurial journey you feel stuck or overwhelmed with social media and managing it, make sure to refer to Shop a Small Business Online Marketplace to find social media professionals under PR and Digital Marketing.